Peter Lai

Partnership professional + creator

About

My background spans over 17 years in technology sales, solution architecture, and business development. I've spent the last seven years in partnerships and alliances creating channel ecosystems that democratize technology to help partners reach their customers with solutions to their problems.

Personally, I enjoy traveling, exploring new cultures, and being outdoors with my family.

Partner Trends Newsletter

Partnerships are no longer just about the sales transaction. The success of a partnership relies on a solid foundation of support and enablement to help partnerships achieve their business goals.I write a newsletter that gives readers actionable advice to create better partnerships using mental models and methods to understand partner and buyer behavior.

SUBSCRIBE TO RECEIVE:

Topics on how to define a partner strategy and engagement model

Topics on building a successful partnerships that produce results

Topics on how to organize and enable a successful partner team

Carefully curated industry updates and news weekly

Announcements on partner program launches and updates

The latest mergers and acquisitions in the tech industry

Join the Discussion

Successful partnerships require long-term thinking and must look to the customer experience as its north star. As part of a moderator panel, I've advised founders on creating better partnerships in Clubhouse that discuss partnerships, sales, and go-to-market strategies.

INTERVIEW

Partnernomics Podcast - Listen